We shot this video for use in our weekend experiences with the goal of making it extremely easy and compelling for an attendee to download a new mobile app.

This one was fun to shoot for a couple of reasons. The app has a distinct color palette, so we enjoyed doing our best to match that with the lighting on set using a couple of GVM RGB fixtures. This was also our social media coordinator’s first time in front of the camera. While it took her a few extra takes, I think the final video comes across very natural.