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Resources from Phil Cooke

  • How To Use Rejection To Your Advantage

    When Andy Kessler wrote a piece on rejection in the Wall Street Journal recently I resonated with it immediately. After all, we all experience rejection at some point, and many of us in creative fields experience on a weekly (and sometimes daily) basis. So we have a choice: Wallow in it, feel bitter, and let […]

  • How to Make Conferences Work for You

    I attend and speak at a wide range of leadership and media conferences and they can be remarkable events. In a few days and in one location, you’ll find industry professionals just like you, college students, representatives from local media, plus – experienced Hollywood professionals. You’ll find a vast array of workshops on all phases […]

  • The Guy Who Cut the Door into The Last Supper

    If you’ve ever been to Milan, Italy and seen Leonardo da Vinci’s memorable painting “The Last Supper,” one of the first things you notice is that there’s a door cut right into the painting. That wasn’t Leonardo’s original plan, and it cuts into a significant part of the masterpiece. Art historians believe it happened in the […]

  • What To Do When Your Church Communication Budget Is Slim To None

    From time to time I invite great communications and media experts fill in with guest posts. This post is from someone I consider one of the most thoughtful and effective church communications director in America – Kem Meyer.  Kem was formerly Communications Director at Granger Community Church in Granger, Indiana and today is consulting on her […]

  • A New Perspective on Pitching Your Media Project

    “Produced By” – the magazine of the Producer’s Guild of America recently featured an interview with Chris Brancato – show runner for the gritty Netflix crime drama “Narcos.” He’s an experienced writer-producer and among other things wrote Sherlock Holmes 3 starring Robert Downey, Jr. In the conversation, the writer Sarah Sanders brought up his approach […]

  • Here are My Five Communication Priorities If I Were a Pastor

    Pastors have many responsibilities, but one of the most important priorities for church leaders should be communication. After all, “preaching the gospel” is a primary task, and if your message isn’t being heard or making an impact, then what’s the point? Certainly there are many concerns for pastors today, but engaging the local community, expanding […]

  • Why You Should Pay Attention To Unexpected Events

    You could probably define my life as being filled with unexpected events. So much so that I believe many of the best things I’ve experienced in life, I discovered on the road to something I thought would be better. In this age of hyper-productivity, we set goals and then lock our eyes on the end result until it’s […]

  • What Nonprofits and Ministries Should Know About the Hispanic Community

    When you look at the calendar and see that Cinco de Mayo is around the corner, what’s your first reaction? If words like ‘controversy’ or ‘steer clear’ popped into your head, you wouldn’t be the only one. Heated debates about cultural appropriation have arisen in recent years. These important, but contentious, conversations have dominated many […]

  • Why You Should Start Conversations in Unexpected Places

    Traveling a great deal gives me remarkable opportunities to start conversations with all kinds of people, and you’d be amazed at how often those conversations lead to unexpected stories and insights. Listening to the media, it’s understandable that you’d think the world is a dangerous place, and the best thing we could do is to […]

  • The Downside of Success: It Can Hide Problems

    As hard as it may be to believe (insert chuckle), there have actually been a number of situations where organizations have declined to hire our team at Cooke Media Group. The reason? The business, church, or nonprofit was doing great. They were successful, so why do we need an outside coach or consultant? What could […]