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Resources from Phil Cooke

  • The Speed of the Leader Versus The Speed of the Team

    My wife Kathleen taught me another valuable lesson last week: I operate at a faster speed than most people, and I often get impatient when people don’t keep up. But we all operate at different speeds because we have different personalities, skill sets, and priorities. It’s not a question of better or worse, it’s a …

  • This is the Age of Nimble

    Bureaucracy is dead, and this is the age of “nimble.” Trust me on this – if your organization has silos, turf battles, or is overwhelmed by policy manuals, you’re about to get squashed by smaller, nimbler, and hungrier organizations. You see bureaucracy everywhere today – the government can’t even pass a budget because of the number …

  • Leaders: Be Careful Using Statistics in Your Presentations or Social Media

    Today’s post is a guest piece from media researcher Ron Sellers, from Grey Matter Research.  In his presentation “Insert Brian Williams Joke Here” he brings up a very important point for leaders to try to make an impact using “the latest research.”  Before you do something embarrassing, this is worth a read: We’ve all done it.  You’re …

  • What If We Made Saying Hello To Strangers Cool Again?

    It may be because I was raised a polite southern boy from North Carolina, but whenever I pass someone on the street, I feel a compulsion to say hello, wave, or somehow acknowledge their presence. Honestly, I’m amazed at the number of people in cities around the world who are perfectly comfortable completely ignoring other …

  • Six Principles Worth Remembering At Work

    While working on a media project with a client recently, our strategist Dawn Nicole Baldwin dropped a few random but timely tips on their communications director. Because the thoughts were so relevant to the situation many of us are in, I thought it worth sharing.  Whatever project you’re working on, client you’re working with, or boss …

  • The Bondage of Something You Just Can’t Get Past

    When you read the gospels straight through as I have recently, something that stands out is how many times Jesus really upset the religious leaders of his time for a simple compassionate act like healing a sick person on the Sabbath. For instance in Luke 6:7: The scribes and the Pharisees were watching Him closely …

  • Why You Should Be Telling Better Stories

    As I share in my book “Unique: Telling Your Story in the Age of Brands and Social Media,” a significant part of branding is the art of surrounding a product, person, or organization with a compelling story. As novelist Ursula LaGuin wrote, “There have been great societies that did not use the wheel, but there …

  • This Year, Let’s Get Serious About New Year’s Resolutions:

    Every year we make new year’s resolutions, and every year we forget them by March. But what if we could actually make our goals happen?  What if we could actually stick with it? To make resolutions work we have to first learn how to make change happen in our lives – how to embrace it, …

  • My Most Popular Blog Posts of 2019

    At the close of every year it’s interesting (at least for me) to see what I’ve written that resonates the most with readers. To that end, here’s my Top 10 Most Read Blog Posts for 2019. I’d love to hear your opinions about why they were the most popular. It always helps me refine topics for …

  • A Tragedy That Changed My Life Forever

    I must have been in the 5th or 6th grade when I first read the book “Sabre Jet Ace” by Charles Combs, the fictionalized account of the real life fighter pilot Captain Joseph “Mac” McConnell, Jr. He was originally a navigator in a B-24 bomber flying over Europe during the Second World War, but later …