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Resources from Phil Cooke

  • Leaders: Do You Have the Courage to Protect the Future?

    Positioning your organization for the future can be challenging, frustrating, and often, expensive. People hate change, and your team probably isn’t paying attention to what’s coming as closely as you are – therefore, they will often fight it. But great leaders are willing to fight to protect what needs to change in their organization, and …

  • Three Steps to Becoming A More Visual Storyteller

    We are a visually-driven generation, but then again, we’ve always been. Filmmaker Frank Darabont (Shawshank Redemption) says: “Visual storytelling of one kind or another has been around since cavemen were drawing on the walls.” Today, toddlers have iPads and play with cameras. We grow up with cameras in our phones, and people document every aspect …

  • How to Be Creative Even When It’s Risky

    We often think that creativity is something that’s inspired, beautiful, and only happens when the spark strikes or the muse speaks. Actually, nothing could be further from the truth. I’m a proponent of what I call “practical” creativity – which means creativity on a deadline. I’ve spent my career working for clients – studios, networks, …

  • Don’t Mistake Being Busy for Being Productive 

    We’re all busy, but a big problem happens when we mistake busyness for productivity. Just because we’re doing a lot, doesn’t mean we’re doing what’s important, or doing it well. So if you’re feeling stressed and overwhelmed with being “busy,” here’s a few important suggestions: 1. Tame your task list:  Research indicates that half of our …

  • The Incredibly High Price Leaders Pay When They Become Jerks

    During the last few years, you may not realize the surprising number of high level leaders who have been dismissed, fired, or are under investigation essentially because they were jerks. Business executives, pastors, nonprofit leaders – many of whom had built very effective and high-regarded organizations – but their abrasiveness, rudeness, and insensitivity finally caught …

  • This is Why I Didn’t Answer Your Email Message

    It was too long.  That’s the bottom line.  One of the most important keys to using email effectively is to make them short and sweet. I’ve got about 45 emails in my inbox right now, and I simply don’t have time to read through a multi-page report with each one. The reason I actually like …

  • Pastors: Don’t Assume Everyone Knows What You’re Talking About

    I’ve listen to an enormous number of pastors lately who assume everyone in the audience knows what they’re talking about. Whatever the subject – communion, the presence of the Holy Spirit, the Bible, the altar call – whatever, they preach as if the congregation is all up to speed on what it means. But the …

  • The Secret to Successful Buzz

    If you work with religious or non-profit organizations, you know just how limited marketing and media production budgets can be. That’s why I’ve always kept an eye out for alternative marketing and promotion avenues. Things that create a “buzz” without costing an arm and a leg.  Years ago, Keller Fay Group, in association with BzzAgent released …

  • Location: Another Reason The Salvation Army Makes Such an Impact

    I’m honored to sit on the advisory board for the Salvation Army’s Western Territory here in the United States. My wife Kathleen is on the Salvation Army’s national board, but then again, she’s more influential than me in a lot of areas! But back to my point: In our board meetings over the last year, …

  • Great Leaders See a Bigger Picture

    Do you work for or know a bad boss?  I’m always amazed at the influence and power we give to other people. Particularly in the workplace, we cede enormous authority to others based on their title. Obviously we need to respect authority and leadership, but if you’re struggling under what you feel is inept or …